Digital Presence
A website should bring customers in, not turn them away.
Most businesses find out their website is a problem the hard way: a customer mentions how long it takes to load on their phone, a lead says they couldn’t find the contact page, or a competitor’s site looks more current. Studies on load time show conversion rates near 40% at one second, dropping under 30% by three seconds, and Google has treated page speed as a ranking signal since 2010.
Digital presence is everything that determines whether your website helps your business or costs it customers: the platform it runs on, how fast it loads, how it works on a phone, and whether it represents the business you run today.
What this looks like day to day
Digital presence covers the full range of getting a business online and keeping it working, sized to what you need. Past work in this space has included:
- Building a full business website, from a single-page brochure site to a multi-section platform
- Standalone landing pages and campaign pages built for a specific offer or launch
- Electronic direct mail (EDM) campaigns built around a conversion goal, not a send button
- Ecommerce stores built to handle real traffic on launch day
- Choosing between WordPress, Webflow, Squarespace, Shopify, and custom builds, based on what the business needs, not what’s easiest to sell
- Fixing an existing site’s speed, mobile experience, or structure without a full rebuild
If it’s the reason a customer finds you online, or the reason they leave, it sits under this service.
Where it overlaps with our other work
A website is one piece of a bigger picture. Where it lives and how it performs under load connects to Hosting Services, and once it’s built, Data & Analytics is what tells you whether it’s converting or sitting idle. We’ll flag it if your problem sits across more than one of these.
How we approach it
PHP, MySQL, and WordPress are core tools for our team, not something we’re learning on your project. We can build or manage sites on most other popular platforms too. We’re not tied to one CMS because it’s easiest for us. We recommend the platform that fits your business, your team’s technical comfort, and your budget, not the one with the biggest commission attached.
Led by someone who has been doing this for three decades
This work is led by Mic Zagami, who spent three decades building and leading technology and engineering teams before founding Square Agency. Every build runs under the standard he holds the rest of the business to: solutions sized to the problem, honest advice on time and cost before work starts.
Common questions
How much should a small business website cost? It depends more on scope than most agencies admit. A landing page might take a day or two of work. A full ecommerce build takes weeks. Ask for the hours behind a quote, not a single bottom-line number, so you can see where the cost comes from.
When does a business website need a redesign? There’s no fixed expiry date, but most sites need a real overhaul within two to three years, less because of age and more because they stop reflecting the business or stop performing on the devices people use to view them.
Do I need a custom website, or is a template enough? A template is a fine starting point for a simple brochure site. Once you need specific functionality, a distinct look, or a platform that scales with the business, a custom build earns its cost back.
Do I have to use WordPress? No. We build and deploy on WordPress by default because it’s flexible and has a large ecosystem behind it, but Webflow, Squarespace, Shopify, and custom builds all have situations where they fit better. We’ll tell you which one that is for your business.
Should I build my own website with a DIY tool, or hire a developer? For a small, simple site with no growth plans, a DIY builder can work. Past a certain point, template limits, plugin conflicts, and speed problems start costing more time than a proper build would have taken in the first place. We’ll tell you straight which side of that line your business sits on.
Talk to someone who has fixed this before
If your website is costing you customers instead of winning them, book a call. We’ll tell you straight what’s fixable and what isn’t worth touching yet.